KRISTA GREIG
MILI TRAVELS
Mili Travels Website and Branding
Mili Delgado is a luxury travel agent with an outstanding personality and passion for helping people create lasting memories. We wanted to showcase this through her personal branding, website, social media, and online presence.
I prepared a comprehensive marketing plan for Mili, where we would define her goals and objectives, define her audience, create a strong brand, and overhaul her online presence. Some of the elements of this plan are detailed below.
Logo Design
Mili wanted a logo that highlighted her vibrant personality and expertise in luxury vacation planning. We created several versions of the logo to use for different digital and print assets.
Brand Guidelines
As we discussed brand feel, I guided Mili in choosing brand colours, fonts, and overall guidelines, which I then summarized in a brand guidelines document for her to reference as she moves forward with her business.
Newsletter Template and Integration
I created a newsletter template for Mili to work from and integrated a subscription form into her website. I set up and segmented various lists in MailChimp for her to send region-specific information to her clients and future clients.